Napoleon Hill’s work and his book, Think and Grow Rich, have influenced many people within the personal development field. The basic premise is that our focus needs to be on being the type of person to whom whatever it is we are seeking naturally flows. To be successful, we must be willing to dream and pursue our dreams, with a burning desire and unwavering commitment, even in the face of adversity and failure.
What is even more compelling than Napoleon Hill’s book Think and Grow Rich, though, is his book, The Laws of Success, in which he outlines Fifteen Laws of Success. These are:

1. A Definite Chief Aim — a clearly defined thing you want with burning desire to accomplish or achieve or bring to the world. Hill writes, “There is some one thing that you can do better than anyone else in the world could do it. Search until you find out what this particular line of endeavor is, make it the object of your definite chief aim and them organize all your forces and attack it with the belief that you are going to win.”
2. Self-Confidence — In its most simple form, this is seeing the best in yourself and believing in yourself.
3. The Habit of Saving — Develop the habit of saving 20% of everything you earn
4. Initiative and Leadership — Do that which out to be done without being told to do it, develop the habit of initiative by taking some definite action each day that will carry you nearer your definite chief aim. Leadership is based on knowing your employees, knowing your business, and knowing yourself.
5. Imagination — Imagination is necessary to create a vision of something not yet created or present.
6. Enthusiasm — An enthusiastic state of mind will bring energy and momentum to what you are doing. “It is the vital force that impels action.” For more, see video 8 below.
7. Self-Control — Self-control is what “directs your action so that it will build up and not tear down.” Self-control is the result of thought-control, of deliberately and persistently directing your thoughts and energy in productive, supportive directions. See video 6 below for more on this.
8. Habit of Doing More Than Paid For — This is the habit of performing more service and better service that that for which you are paid. Think Zappos! here. As Tony Hsieh and the gang at Zappos! found, by doing more than what you are paid for, you are planting seeds that will eventually bear fruit. See video 3 below.
9. Pleasing Personality — This is described in detail in video 5 below.
10. Accurate Thought — This is the principle of seeing things as they are, and investigating rather than categorically believing all your thoughts. It requires the ability to distinguish facts from interpretation. See video 12 below.
11. Concentration — “The act of focusing the mind upon a given desire until ways and means for its realization have been worked out and successfully put into operation.”
12. Co-operation — Cooperation is what drives organized effort.
13. Failure — Hill says that what we term “failure” is often more accurately described as “temporary defeat”. He goes on to say that “sound character is usually the handiwork of reverses, and setbacks, and temporary defeat.” So embrace it rather than fearing it!
14. Tolerance — Tolerance is the path to developing positive and effective relationships with others, building bridges and furthering our world toward a state of peace.
15. The Golden Rule — This is the “guiding star” of the Laws of Success. Because you reap what you sow, treat others as you wish they would treat you, were the situation reversed.

Here are the Success Principles, as delivered directly by Napoleon Hill:

1. Definiteness of Purpose

2. The Mastermind Principle

3. Going the Extra Mile

4. Applied Faith

5. A Pleasing Personality

6. Self Discipline

7. Positive Mental Attitude

8. Enthusiasm

9. Personal Initiative

10. Overcoming Adversity and Defeat

11. Creative Vision

12. Accurate Thinking

13. Cosmic Habit Force